Because almost everyone is on their computers constantly and always checking their emails, email marketing is a very smart decision for your company. Implement these tips if you are serious about starting an email marketing campaign.
Focus on one idea with every email message. Do not let your customers get annoyed or bored by your content. Formulate one text only, and make sure it is brief and concise. This will create a happy reader, that translates into a happy customer.
Test the format of your email. Always put the most important information and new offers on the top of your emails. Be sure to try various formats to see what gets the best feedback Once you determine the format that works for your customers, stick with it. This can help your consumers know what they can expect from your messages and where to find information they need.
In order to ensure that every single customer on your list has given their permission for you to email them, you should have customers opt-in to your list twice before you send the first email. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
Ask your customers for expressed permission if you want to send them email messages. Being known as a spammer is the worst reputation a company can have online and will lead to a loss in customers and sales. Many ISPs will put you on a blacklist for following inappropriate email etiquette. This could seriously undermine your efforts and strategy.
As time goes on, more and more of your subscribers will be viewing your emails through a mobile device such as a smartphone. Mobile devices have lower resolutions, so your space will be limited. Be certain that all of your mailings can be read on small, phone-sized screens.
Do not send emails that use images to convey the most important information. A lot of email clients do not display images right away. If a person is reading your email in one of these clients, it can make your message look strange or even render it unreadable. You should always use text for your important information and use alt tags to describe your images.
You should utilize some type of call to action within your emails. This tells your recipients directly in the email what they should do. If you use links, include instructions on what to do with them. You may want to include these near the top, as well as the bottom, of your emails.
Ensure that your subject lines are succinct. Short subject lines, particularly those with less than sixty characters, have a better chance to engage and entice readers than longer ones. If a long subject line is unavoidable, be sure to include any important information first.
Given the abundance of knowledge presented in this article, check in with yourself to make sure you remember all that you have read. Consider printing this article off and rereading it as you draft your email marketing campaign to ensure you get the most you can from its contents.